DINKUM
Brand STRATEGY, IDENTITY, MERCHANDISE, DIGITAL DESIGN
Dinkum is not a voice for football, it’s a voice for the people.
Dinkum aims to bring belongingness and opportunity to segregated communities, identities and expressions, to develop an ethical game for everyone to play.
Concept Development
Sketches
Concept Development
Sketches
Concept Development
Sketches
Concept Development
Digital Drafts
Concept Development
Digital Drafts
Using the foundation of the equal shape as part of the logo.
Given the context of it as a message,
and the versatility of it being manipulated across material,
allowing the brand to show its layers in its purpose.
Concept Development
Digital Drafts
Final Output
Logo
Final Output
Digital Asset
Final Output
Logo Construction
A mixed palette of colours was chosen, as the purpose of the brand is to invite all players and not counting out anyone. The same theory goes for all colours.
Final Output
Colour
Final Output
Print Applications
All merchandise used up-cycled second hand garments.
Coming away from the mass consumption and throw away lifestyle.
Final Output
Print Applications
Final Output
Print Application
Final Output
Print Application/Digital Asset
Final Output
Digital Application
Final Output
Digital Application
Final Output
Digital Application